5 key stats about Facebook Messenger
At F8 2019 Mark Zuckerberg announced new features for Facebook Messenger. Some of the features that were announced included, the long-awaited dark mode and project ‘LightSpeed’.
Within 2019, Facebook plans to make Messenger the fastest private communication app globally.
Since Facebook’s initial release of Facebook Messenger in 2011, overall user adoption rate was slow until 2014; reaching 200 million users.
So you must be thinking: why is Facebook so focused on Facebook Messenger and private messaging?
Below are 5 key stats as to why Facebook messenger is so important to Facebook:
Extreme user growth
Facebook Messenger grows from 200 million users (2014) to 1.2 billion users (2017) in just 3 years.
Overall distribution of users by age group
Facebook and Facebook Messenger users are mostly in the age group of 18 - 29.
Mobile messaging industry is growing
Average time spent by adults in mobile messaging apps has doubled over the past 4 years.
The worlds 2nd most popular messaging app
Facebook Messenger is the second most popular mobile messaging app...next to WhatsApp.
It’s a no-brainer that Facebook wants to integrate WhatsApp and Messenger. As of April 2019, WhatsApp (Facebook owned) is the leading mobile messaging app world wide. If Facebook can create a fluid integration between WhatsApp and Facebook Messenger, Facebook will construct a hold over mobile messaging apps.